Thalia Capos is an award winning guitar pick and capo manufacturer who needed an expert media buyer to help optimize existing Facebook campaigns.
Traffic: They wanted more ‘cold’ traffic from countries outside of the US.
Revenue: Drive paid traffic from Facebook and Instagram and convert it into sales.
Thalia Capos started with a solid Kickstarter campaign and generated amazing revenue however they needed an expert to help increase sales from existing campaigns whilst maintaining a healthy ROAS (return on ad spend).
We built custom and customer lifetime value audiences off buyer’s and email lists. This was used to supercharge Thalia Capos’ Dynamic Product Ads and generate excellent ROAS.
We also split-tested a few videos and creating new ad copy to maximize their sales.